Which is a better replica watch brand – Omega or Tag Heuer?
Between Omega or TAG Heuer replica, I would recommend the latter. Why? Because it stays true to its heritage.
I like to describe Omega as having a “Rolex complex”. Twenty years ago the brand Omega was not very different than its former competitor Longines, but future watchmaking guru Jean-Claude Biver took part in the decision of turning Omega into a Rolex competitor. So for the last two decades, Swatch Group has been raising Omega prices exponentially and throwing money at ridiculous attempts of convincing customers that Omega is “as good” as Rolex, which it is not.
* Omega has been investing millions into replacing the simplicity and reliability of the traditional Swiss anchor lever by the dubious benefits of Sir Roger Daniel’s co-axial escapement.
* They have been throwing money at celebrity endorsement and product placement, becoming James Bond’s watch. Their latest release, the Seamaster Spectre, is a laudable attempt at emulating the original looks of the Rolex 6538 worn by Sean Connery in Dr. No.
* Rolex being one of the biggest users of the Chronometer certification, Omega recently announced their own Chronometer certification, which no other brand will be interested in or able to apply for since it is “coincidentally” perfectly tailored for Omega.
So I think you get the picture: I am not a big fan of Omega and their marketing.
TAG Heuer is the brand most true to itself. It has a rich history connected with automotive timing and it just capitalises on that. I appreciate the fact that it doesn’t try to compete with any other brand, because it is a leader of its field.
They have actually been “bullied” by the owner of replica Omega, the Swatch Group, through a cessation of delivery of components. At the time, TAG Heuer’s then Ceo Jean-Christophe Babin even secretly stroke a deal with Seiko to use one of their state-of-the-Art automatic chronographs. TAG released showcase mechanical chronographs year on, pushing the limits of timing: 1/100th of a second, 1/1,000th of a second, and ultimately 1/10,000th of a second. There was a temporary rise in price under the helm of Babin and interim CEO Stephane Linder, but LVMH has putting it on hold before appointing watchmaking guru Jean-Claude Biver (it’s a small world) as the new CEO. He has made it clear that his mission will be to bring the brand back to more affordable prices, which means better value for money.
To start the 2 brands you have asked about almost doesn’t make any bad watches.
As for “brand” it has a lot to do with brand marketing/positioning, price point and image.
To start, use Omega as an example, it comes from the Swatch group, which has watches at the lower end Flik Flak and Swatch to the Ultra High end Harry Winston and Breguet.
Omega sits some where in the mid high range of their brands.
One big thing about Swatch is that they own ETA. The biggest automatic watch movement manufacturer in the world. Who supplies a lot their movements to other watch brands.
Tag Heuer falls under the Louis Vuition Moet Hennessy group (LVMH). They own watch brands like Hublot, Chaumet and many more. Tag Heuer falls under the mid high range in this group too.
In recent years, I would have to say they have not managed their brands the best. Thus,even their higher brands have fallen out of “favour”. In general, if you were to compare between the 2 it will be the cheapest to buy specification for specification.